Client
Logistics UK
Overview
I collaborated with the team to deliver a website that prioritised clarity, accessibility, and ease of navigation. My responsibilities included UX research, wireframing, and UI design—working alongside developers to ensure the final product was both functional and visually aligned with Logistics UK’s professional tone.
Client
Logistics UK
Industry
Freight & Logistics
Service
UI/UX Design
Brand Design
Duration
4 Weeks
The Challenge
The previous site was content-heavy and difficult to navigate, making it hard for users to find relevant information. With multiple user groups ranging from businesses to policymakers, the challenge was to create a structure that served varied needs without overwhelming the experience. The site also needed a refreshed design to modernise the brand while maintaining its authoritative presence.
The Solution
Starting with a UX audit, I mapped out user journeys to identify pain points and opportunities. I introduced a clearer site structure with simplified navigation and filters to guide different user groups to their desired content. The UI design balanced functionality with a clean, professional aesthetic, ensuring consistency across all touchpoints. I worked closely with developers to bring this vision to life, maintaining clarity and responsiveness throughout.
The Result
The updated website provided a cleaner and more intuitive experience for Logistics UK’s diverse audience. User testing showed that 88% of participants were able to find relevant content without assistance, and there was a 40% increase in return visits within the first two months. The clearer navigation and content hierarchy significantly improved user satisfaction and accessibility.
